Last month in online ad targeting
Sam's daily shared online targeting news articles and retweets Continue reading →
View ArticleWhat you missed this week: state of the mobile web, 212% more downloads,...
Sam's weekly roundup of posts Continue reading →
View ArticleLast month in online ad targeting
Sam's daily shared online targeting news articles and retweets Continue reading →
View ArticleOnline advertising targeting – behavioral targeting
Behavioral targeting is basically a way to reach a contextual audience out of its context of origin – a way to augment the available ad inventory for a particularly (often sold out) segment and...
View ArticleWhat you missed this week: behavioral targeting, video content drives...
Sam's weekly roundup of posts Continue reading →
View ArticleOnline advertising targeting – retargeting
Retargeting is a tactic by which an advertiser can try to close an unfinished sale or non-transacted shopping basket. This is the ideal tactic by which to offer an even better deal to a still...
View ArticleLast month in Ad Targeting
Sam's daily shared online targeting news articles and retweets Continue reading →
View ArticleOnline advertising targeting – past-purchase targeting
Similar in methodology to retargeting, behavioral targeting and intent-to-buy targeting, past purchase targeting seeks to enable displaying an ad to a user that had recently (usually in the last 7 days...
View ArticleWho Owns the Data?
I hear this question a lot, about a variety of aspects to online marketing and advertising. Online advertising is all about data. The future of display advertising online and more precisely real time...
View ArticleTop 10 posts for the 1st half of 2012
Halfway through a year, it’s common practice among many bloggers to publish their top 10 posts since the beginning of the year. I usually also include my top 10 of all time as well. Continue reading →
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